From learning objectives to business metrics

After 30 years designing blended solutions to encourage behavioural change we’ve learned a few lessons. Generic, one size fits all eLearning content or classroom training delivered as a flood irrigation generates run-off not results.

Obvious Choice Learning

We’ve shifted the dial.

Dumping learning objectives in favour of business metrics, Performance Campaigns are the future of workplace learning.

What Are Performance Campaigns?

Performance Campaigns have been designed to shift the focus from learning objectives to business metrics.

We understand that our learners are tired of traditional learning and are extremely time poor so it is important to deliver workplace learning that is engaging and creates a sense of belonging. 

In order to do this, we have leveraged marketing principles to engage and build that sense of anticipation for their audience. Interestingly enough in recent years, with learning content being digitised, the role of the coach or mentor has taken a back seat -

Performance campaigns use a dual carriageway approach to encourage employees to perform and supervisors to coach.

James Stack Obvious Choice
James Stack

Co-founder & Learning Technologist
Obvious Choice

For too long we have fooled ourselves with the belief that training enables employee performance. Whether it’s learning how to sell product to a customer, project manage, use a new piece of software, lead employees, training will take care of it. It’s easy for the business to understand and we can confidently execute.

But it’s wrong.”

Learning in the flow of work not away from work

Performance Campaigns position employees as performers and supervisors as coaches. This dual carriageway approach establishes the habits for high performance. Using drip feed delivery, campaigns address one business metric a month. A coaching toolkit empowers supervisors to support staff achieve their workplace potential.


Why are they so powerful?

By using this 'drip-feed' approach we can achieve faster performance outcomes.

They support behavioural change by establishing and repeating new habits. The campaign resources are built to use the learner’s language and style of communication. To understand in more detail download our recorded webinar explaining what they are, why did we develop them, how do they work and very importantly what are the results.

Watch the webinar


Performance Campaigns don’t set out to teach.
They create the circumstances from which performance arises.

– David Becker

Performance Campaigns are focused on encouraging employees to ‘perform to learn’ rather than ‘learn to perform’.

Campaigns are embedded in the workplace to drive continuous improvement and build a coaching relationship with teams. Performance Campaigns are aligned to key performance indicators or metrics.

Performance Campaigns are particularly effective within a division or team where key performance measures are objective and accurate, and whenever divisional functions are not performing at their peak.

Team Elearning Performance

Let’s caffeinate it!

Get together with one of our Learning & Performance Architects to share ideas, discuss problems and identify solutions.

+61 439 393 961

Why we see performance campaigns forming part of the future of workplace learning

Our Learning Architect, David Becker shares his views in our blog as to why he sees performance campaigns forming part of the future of workplace learning.






Let the results speak for themselves. 

Read our case study which details the process we went through with our client in order to achieve the best possible results.

You will see from the feedback and results that this Performance campaign had a significant impact on the business, both from a performance level but also from a mission perspective.

Read the case study


Transfer the power to staff, giving them a structure and robust toolkit that lets them define and address their own challenges in a supportive and fun format that removes the pressure of traditional performance improvement programs.

Your Guide to deploying performance campaigns

Now you understand a little more about performance campaigns read our blog: 

Your guide to deploying performance campaigns.



Let’s caffeinate it!

Get together with one of our Learning & Performance Architects to share ideas, discuss problems and identify solutions.

+61 (0)8 8332 5995